筑波大学教育課程編成支援システム(EN)

02RB405 Collaboratory Exercise

2.0 Credits, 5 Year, SprABC by request
Yoshihiro Hamakawa, Soichiro Matsuda

Course Overview

Students will learn the basic concept of a business model design practically, create a business model assuming startup & new business creation of products & services using research outcomes and make a presentation. By doing this, they cultivate the business mind set necessary to industrialize research outcomes.

Remarks

Only students of the PhD program in Empowerment Informatics are allowed to register. This exercise in English. Mandatory for 5th year students. 1st to 4th year students are also eligible to take the course. However, because this course focuses on discussion, we will limit the number of students (about 20 total, international students and Japanese students combined). If the maximum number of students is exceeded, considering that class participation will be in English, priority will be given to students with high English ability.

Course Type

lab works, practical

Course Remarks

Relationship to EMP Educational Objectives

・Frontline ability: Entrepreneurship and Leadership
・Interdisciplinary ability: Broad specialist knowledge and experience
・Presentation ability: International power of expression

Course Objectives

・To understand the way of thinking and process to start a business using research outcomes.
・To design business models.

Keywords

Entrepreneurship, customer-centered, business model canvas, business plan

Course Schedule

1)	Friday, April 12 @Presentation Room(3B213) ・Introduction ・Think about a business idea using research outcomes. ・Imagine the customer image of the business idea. ・Learn a human-centered business design method. ・Plan for the customer interview.
2)	Friday, April 26 @Empowerment Studio Nomad-type laboratory · Modify and develop the business idea based on the customer interviews · Draw a future story that can happen to customers by your business. · Learn verification by prototype creation.
3)	Friday, May 31 @Empowerment Studio Nomad-type laboratory · Learn a business model canvas and build the business model. · Brush up the business model. · Learn the skills of a business pitch.
4)	Friday, July 12 @ Tokyo Campus(121 Lecture Room) · Present your business model, get feedback and evaluation.

Graduating Methods and Criteria

Content and presentation of the business model (70 points), Contribution degree to the business model making (30 points)

Homework

Textbook

References

1. Bill Aulet,Disciplined Entrepreneurship: 24 Steps to a Successful Startup(WILEY)
2. Alexander Osterwalder, Yves Pigneur,Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers(WILEY)

シラバス参照